Gaining 30 Minutes A Day
August 2025
Meet Elena
Elena Espinosa is the Head of Marketing for Lipton Ice Tea in Latin America. When she’s not leading bold marketing campaigns, this dedicated mom finds joy in the pages of her favorite books and loves exploring the world with a heart full of wanderlust. With a sprinkle of AI magic, she’s boosting productivity for herself and her team—while still making time for what matters most in her personal life.
How “She Runs on AI”
One of Elena’s favorite parts of her job is creating new product ideas and crafting social-first campaigns that speak her audience’s language, generate earned media, and make Lipton Ice Tea one of the most talked-about brands in the world.
Her go-to AI tool at work? Adobe Firefly. This powerful creative companion accelerates idea development and speeds up execution, especially for design work. Together with her team and agencies, Elena uses Firefly to produce stunning mockups in record time. And she does it responsibly, only using ethically trained tools with human oversight to ensure campaigns are rooted in real consumer insights. One recent AI-powered campaign boosted social media reach and engagement by a whopping 120%.
Her #1 AI Hack
On the personal side, Elena turns to ChatGPT for just about everything, from optimizing her grocery list for best prices and clean ingredients, to planning vacations filled with top-notch sightseeing and culinary adventures. Tasks that once took hours now take seconds. And yes, AI even steps in for a little parenting backup when her spirited 4-year-old hits tantrum mode—offering calm, respectful approaches to turn those moments around. During summer holidays, ChatGPT has been a lifesaver, serving up fun, real-time bonding activities that require little prep, like: - Personalized coloring books from family photos - Custom storytelling adventures - Creative games using items already at home
How AI Changed Her Routine
As a working mom, Elena has mastered the art of multitasking, and AI has become her sidekick. From curating weekly menus that cater to everyone’s tastes (yes, even picky eaters), to drafting last-minute emails on the go thanks to Copilot’s dictation mode, AI saves Elena time and keeps her communication fresh with Gen Z-friendly language (bye bye Millenial Mom slang!).
The result? Thirty extra minutes a day, for a book, a walk, or a moment of meditation to stay grounded and present with her family.
Her Advice to Women Exploring AI
Unlearn the old-school ways and embrace the magic of AI. Keep an open mind, it’s your golden ticket.”
For those in companies, she suggests connecting with IT partners to explore recommended AI tools, starting with Copilot. For entrepreneurs and super moms, try ChatGPT for just five minutes a day and see what it can do for you. If it sparks your curiosity, she recommends Section free AI courses to deepen your knowledge.
“AI is here to stay, and learning about it can give you back some of your most precious asset: time.”
Follow SheRunsOnAI™ for inspiration from women building, thinking, and leading with AI. Let’s ‘Run on AI’, not to run faster but go to places we’ve never been before, together.