Helping entrepreneurs go from uncertainty to clarity
September, 2025
Meet Juanita
Juanita 🔔 Bell is a Colombian business strategist based in the UK with over 25 years of experience in international trade, commerce, and export growth.
After completing a specialization in Artificial Intelligence for Business at the University of Pennsylvania’s Wharton School, she reinvented her career by merging decades of commercial know-how with AI’s strategic power.
Through her platform IAvanza, Juanita guides entrepreneurs with big ideas - those who know where they want to go but don’t know how to start or scale. Her focus is on clarity and strategy: helping them understand their customers, identify their target markets, segment effectively, map competitors, and design strong value propositions.
How “She Runs on AI”
AI isn’t just a productivity booster for Juanita - it’s a strategic amplifier. She weaves tools like ChatGPT, Gemini, Claude AI, Perplexity, and Blackbox into her daily workflow to challenge ideas, analyze markets, refine strategy, and simulate business scenarios.
Rather than letting AI think for entrepreneurs, she empowers them to use it as their sparring partner - turning raw experience and insight into sharper, faster, more resilient business decisions.
Her #1 AI Hack
“Never ask AI to create your business plan or invent your idea. That’s your job as the entrepreneur or creator." “We have a genius as our best friend. Let’s not use it to think for us, but to make us think better and grow.”
She adopts the 4D Methodology:
Deconstruct → Break down assumptions
Diagnose → Spot weaknesses or blind spots
Develop → Refine and strengthen your plan
Deliver → Present an alternative version for your analysis
How AI Changed Her Routine
Before embracing AI, Juanita spent hours on market research, writing reports, and coaching entrepreneurs individually. Now, she can:
Profile customer segments in minutes
Stress-test value propositions instantly
Build sales strategies and simulate competitive scenarios at speed
This efficiency gives her what she cherishes most: the time to mentor entrepreneurs personally - helping them go from uncertainty to clarity, from hesitation to action.
Her Advice to Women Exploring AI
“Don’t let tech jargon stop you. You don’t need to be a programmer to master AI - you just need curiosity and courage to apply it to your world.
Whether you’re in sales, finance, HR, exports, or education—your expertise is your superpower. AI amplifies us.”
Follow SheRunsOnAI™ for inspiration from women building, thinking, and leading with AI. Let’s ‘Run on AI’, not to run faster but go to places we’ve never been before, together.