Creating 48 hours in a 24-hour day

July 2025

Meet Pearly

Meet Pearly Siffel, Global growth executive, Non-Executive Director and Mum of two. Pearly doesn’t just multitask—she rewrites the playbook. Living life in fast-forward, she found the secret to unlocking 48 hours in a 24-hour day: AI.

How “She Runs on AI”

Armed with her three go-to copilots—ChatGPT, Perplexity, and Claude—Pearly’s phone is practically a digital command center. From strategy decks and market insights to parenting hacks and travel planning, she taps into AI every single hour she’s awake. It’s like having an army of analysts, writers, and personal assistants in her pocket—supercharging her creativity, decision-making, and output.

Her #1 AI Hack

“Clone Yourself with Context Threads
. Context is queen." Pearly keeps running threads open with each AI tool—like ongoing conversations with colleagues. One thread for brainstorming an acquisition strategy, another for drafting go-to-market activation plans, a third for a family holiday. Bonus tip? She uses voice-to-text prompts during school drop-offs to keep the ideas flowing hands-free.

The Impact: How AI Changed Her Routine

Before AI, Pearly’s day overflowed with to-dos and not enough time to think big. Now? She automates the grunt work and focuses on high-impact choices. With AI doing the heavy lifting, she finally has space to scale ideas —without compromising bedtime stories or preparation for board meetings.

Her Advice to Women Exploring AI

“What got us here won’t get us there. For ambitious women hungry for more, AI isn’t optional—it’s essential. Don’t just use it. Own it. Make ChatGPT your brain on steroids. You’ll be amazed what future—you can do.”

Follow SheRunsOnAI™ for inspiration from women building, thinking, and leading with AI. Let’s ‘Run on AI’, not to run faster but go to places we’ve never been before, together.